Sheena is a global strategic, crisis and issues communications leader. She has built a solid reputation over the course of her career in military media operations, government advisory and corporate communication roles. She is an expert in identifying and mitigating issues and managing crisis communications, both during and after situations that either threaten or impact lives, reputation or business operations.
Sheena specialised in military human resources and media operations as an officer in the Royal Navy, where she mastered the ability to craft clear communication of a complex subject in frequently challenging settings. Since leaving the Royal Navy, Sheena has held senior multi-sector communication roles, including senior advisory or spokesperson roles for NATO, the EU, the ASEAN Secretariat, and the Emirate of Abu Dhabi Executive Council General Secretariat. She has represented clients in many countries around the world and has lived in Macedonia, Egypt, UAE, Oman, and Thailand leading up to the 2014 coup d’état.
Her crisis management expertise often places her at the centre of sensitive and challenging situations. These include aircraft accidents, political crises, cyber security concerns, regulatory challenges and post-IPO issues management. Sheena is a global crisis responder and is available 24/7 for both remote and onsite support. Her record deploying to a client overseas is two days.
In 2021, Sheena established CrisisFit®, a fully accredited, military-inspired executive leadership programme in crisis management.
Sheena is a Founding CIPR Chartered PR Practitioner, MCIPR, PROSCITM Change Management Practitioner, board member – the International Association of Risk and Crisis Communications (IARCC) and member of the BSI Risk Management Study Group on sustainability.